As more people become more tech savvy and prefer to shop for things online, many companies are turning to the digital space to promote their products and services. You can find numerous ecommerce websites popping up everyday to cater to this growing trend. With so many companies vying for a slice of the same market, it is no wonder that it can be rather difficult for new ecommerce websites to compete and be successful.

In a bid to stay ahead of the competition, many new ecommerce website owners have turned to ecommerce SEO companies to optimise their sites and boost their marketing efforts. Many have engaged 786SEO, which is often regarded as the best ecommerce SEO company that offers website optimisation and SEO services. Let’s look at some of the ways an ecommerce SEO company can help to improve your website’s optimisation.

Target Audience
One of the first aspects of website optimisation is to identify the target audience. You need to be clear about the demographics of your target audience including details like age, gender, occupation, country of origin, computer literacy, likes, and surfing methods. From there, you can further narrow down your target audience by creating a suitable buyer persona.

Buyer Persona
A buyer persona is simply a personification of the potential buyer who visits your website and peruses through its products and services. By crafting a suitable buyer persona, you are putting yourself in the shoes of your potential leads and buyers, and will be better prepared to tweak your website to cater to their needs. This in turn will translate to greater conversion rates, and ultimately profits.

Let’s say for example that your website provides wheelchair rental services in Singapore. The potential buyer persona can be Mrs Anderson, a 27 year old middle income senior executive at a firm from the United States of America (USA). She plans to visit Singapore for a holiday with her husband, 2 children and elderly mother who has difficulty walking long distances. She is young, tech savvy and has already bought a bulky wheelchair for her mother in the USA. She would prefer to rent a wheelchair for her mother’s usage upon landing in Singapore, rather than bring the one from her home in the USA.

Mrs Anderson may use keywords like where to rent wheelchair in singapore and cheap wheelchair rental sites in singapore to find a solution to her problem. As such, you may wish to add content on a blog post or the home page, with the targeted keywords, on how expats visiting Singapore can easily contact your site, find your physical showroom and rent the wheelchair, so that Mrs Anderson can access this content effectively.

On-Site SEO
Another crucial aspect in website optimisation is to monitor and tweak its on-site SEO. Some of the key pages that this can be performed on include the homepage, contact us page, location page, and about us page. The key areas to optimise on each of these pages are the URL, title tags, meta descriptions, and the header (H1, H2, etc) tags.